Stadt.Land.Kraut is a brand dedicated to educating people about foraging wild plants in urban environments. The name itself, translating to "City, Land, Herb," reflects its mission to bridge the gap between nature and city life. StadtLandKraut empowers city dwellers to discover the hidden potential of edible wild plants growing around them, turning familiar spaces into opportunities for exploration and nourishment. The brand teaches people how to identify, harvest, and use wild plants safely and sustainably through photos, videos, and illustrations.
The approach focuses on not just knowledge, but also a sense of aesthetics, encouraging people to embrace foraging to enhance their well-being and live more sustainably. StadtLandKraut creates a sense of community and shared purpose, inspiring people to enjoy and respect the natural world in their everyday lives.
Brand Identity / Brand Strategy / Illustrations: Aslin Lin
Herbarium and Knowledge: Katrin Simonis
Photograph: Aslin Lin, Katrin Simonis
2024 - Berlin, Germany.
Herbarium and Knowledge: Katrin Simonis
Photograph: Aslin Lin, Katrin Simonis
2024 - Berlin, Germany.
