Matcha Snobs — Brand Identity & Packaging
Matcha Snobs is a New York–based brand that’s all about making great matcha feel fun. Yes — quality is everything. But learning about matcha shouldn’t feel complicated or serious.
Their matcha comes straight from Japan, bringing those bold, smooth, and legit flavors you expect from the real deal. With Original Toasted Matcha, Premium Toasted Matcha, and Ikenoshiro, the brand gives people an easy way to explore and level up their matcha taste.
For the branding and packaging, we leaned into their playful, slightly “snobby” personality. Being picky just means you know what’s good. Clean layouts, characters with snobby eyes, and a modern colors keep the brand feeling premium, but still fun and educational.
Their matcha comes straight from Japan, bringing those bold, smooth, and legit flavors you expect from the real deal. With Original Toasted Matcha, Premium Toasted Matcha, and Ikenoshiro, the brand gives people an easy way to explore and level up their matcha taste.
For the branding and packaging, we leaned into their playful, slightly “snobby” personality. Being picky just means you know what’s good. Clean layouts, characters with snobby eyes, and a modern colors keep the brand feeling premium, but still fun and educational.
Matcha Snobs 來自紐約，以更有趣的態度重新定義抹茶文化。認識抹茶不需要繁瑣儀式，也不必被複雜名詞限制——重點是好玩、好喝，並享受整個探索的過程。
品牌全系列抹茶皆源自日本，風味純淨、濃郁而有層次。從 Original Toasted Matcha、Premium Toasted Matcha，到 Ikenoshiro（池の白），Matcha Snobs 以直率的方式帶來一條鮮明而紮實的抹茶體驗路徑。 在品牌識別與包裝上，我們放大了他們那股帶點“自信”的性格 —— 清楚知道什麼才算真正的好東西。利用大膽的版面配置、把茶具角色化並加上 Snobby Eyes與鮮明的色彩系統，共同構築出一種俐落、又帶點幽默態度的視覺語言，希望讓品牌在眾多抹茶之中顯得清楚、獨立、而且難以忽視。
品牌全系列抹茶皆源自日本，風味純淨、濃郁而有層次。從 Original Toasted Matcha、Premium Toasted Matcha，到 Ikenoshiro（池の白），Matcha Snobs 以直率的方式帶來一條鮮明而紮實的抹茶體驗路徑。 在品牌識別與包裝上，我們放大了他們那股帶點“自信”的性格 —— 清楚知道什麼才算真正的好東西。利用大膽的版面配置、把茶具角色化並加上 Snobby Eyes與鮮明的色彩系統，共同構築出一種俐落、又帶點幽默態度的視覺語言，希望讓品牌在眾多抹茶之中顯得清楚、獨立、而且難以忽視。
Thank you!