Kuchera is a company that helps mining industries empower their truck operators by bringing standard and real-time data results with an augmented intelligence platform, also bringing more sustainability to the field.
At the heart of Kuchera's brand identity is human-centred, natural beauty, and sustainability. The bold and colourful design outstands itself from the massive and conservative industry.
The colour palette symbolizes the sustainability vision that Kuchera pursues, while the techy and modern typography and layout reflect the brand's innovative and expressive spirit.
We’ve developed a visual language that makes Kuchera stand out. The project comprehends a shape and generative AI tool exploration: Playing with the typography and colour palette, defining photo treatments for the talents, categorizing layouts, and also using shapes and icons for a more straightforward way of representing thoughts and ideas.
Creative Direction: Aslin Lin
Art Direction: Aslin Lin
Design: Aslin Lin, Gökçe Angun
Client: Kuchera Global https://kuchera.global/
Year: 2023
Art Direction: Aslin Lin
Design: Aslin Lin, Gökçe Angun
Client: Kuchera Global https://kuchera.global/
Year: 2023
