Kuchera is a company that helps mining industries empower their truck operators by bringing standard and real-time data results with an augmented intelligence platform, also bringing more sustainability to the field.
At the heart of Kuchera's brand identity is human-centered, natural beauty, and sustainability. The bold and colorful design outstands itself from the massive and conservative industry.
The color palette symbolizes the sustainability vision that Kuchera pursues, while
the techy and modern typography and layout reflect the brand's innovative
and expressive spirit.
We’ve developed a visual language that makes Kuchera stand out. The project comprehends a shape and generative AI tool exploration: Playing with the typography
and color palette, defining photo treatments for the talents, categorizing layouts,
and also using shapes and icons for a more straight forward way of representing
thoughts and ideas.
Creative Direction: Aslin Lin
Art Direction: Aslin Lin
Design: Aslin Lin, Gökçe Angun
Client: Kuchera Global https://kuchera.global/
Year: 2023
Creative Direction: Aslin Lin
Art Direction: Aslin Lin
Design: Aslin Lin, Gökçe Angun
Client: Kuchera Global https://kuchera.global/
Year: 2023