「鴨米餅」是一個台灣新米食產品，目前有清甜原味、翠綠羅勒、與香脆胡椒等三種口味。其使用台灣蘭陽平原的稻鴨米，是自然農法栽培的其中一種。利用禾鴨好動與雜食的特性，啄食田間害蟲與雜草，不施用農藥；而當稻鴨在水面遊走時，腳蹼攪動水田泥土，可促進水稻生育，是一種結合了傳統稻作栽培與創新概念的新米食文化。米餅通常為嬰兒的副食品，而此產品特色之處為老少咸宜的系列口味。
Duckie Cookie is a new rice product in Taiwan. There are three main flavors, namely, Fresh Original Duckie Cookie, Sweet Basil Duckie Cookie, and Peppe Spice Duckie Cookie. The cookies made from a kind of special rice, Duck Rice, which is a special natural growing method and new rice-eating culture in Taiwan, Yilan. It’s is a great eco-circle that paddies have bugs and weeds; ducks will eat them, and duck’s excrement will become the paddies’ fertilizer. Rice cookies are usually for babies; however, Ducckie Cookie provides the flavors which are suitable for both young and old.
為了從市面上的產品視覺脫穎而出，使用了嬰孩食品中較少出現的幾何明亮插圖來當作主要的視覺呈現。以平面化的線條圖形為主幹並結合台灣的窗花與方塊稻田的意象來做作為整體視覺。此外，也透過口味創造不同的的腳色來增加視覺的趣味性。
I observed that the graphic of baby food is usually hand-drawing. In order to distinctive from them, I have designed many line-icons with bright color to represent the specialty of this product in the packaging design. The repetition of symbols represents how Duck Rice was grown, and combines Taiwanese window pattern and rice paddy shape. In addition, I sketched three different duck character which provide more interest and variety.
Thank you