Circleback Brand identity

Worked on the supply of recyclates for CPG brands

Brand Designer/Art Director: Aslin LIN
Website design: Lidija Rabrenovic
Client: Circleback

Circleback is a reverse logistics company. The vision is a world where society lives within its natural boundaries. The mission is to put plastic packaging in a circle worldwide to avoid wasting it and destroying our planet.
Friendly, Natural, Modern and fresh are the tone and style of Circleback brand identity.
The aim was to create and guide the use of graphics to show how Circleback bring plastic in a loop with a vision of a sustainable future. The  "loop" becomes the anchor for a rotating set of options, images, colours, and ideas and a stylish pattern for reverse logistic machine packaging and other needs. The dynamic colour system is especially suited to a wide range of target audiences and touchpoints where flexibility is key.
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