Brand and Graphic Designer: Aslin LIN
Website design: Lidija Rabrenovic
Website design: Lidija Rabrenovic
Client: Circleback
Circleback is a reverse logistics company. The vision is a world where society lives within its natural boundaries. The mission is to put plastic packaging in a circle all over the world to avoid it from being wasted and thereby destroying our planet.
Friendly, Natural, Moder and fresh are the tone and style of Circleback brand identity.
The aim was to create and guide the use of graphics to show how Circleback bring plastic in a loop with a vision of a sustainable future. The "loop" becomes the anchor for a rotating set of options, images, colours, and ideas as well as a stylish pattern for reverse logistic machine packaging and other needs. The dynamic colour system is especially suited to a wide range of target audiences and touchpoints where flexibility is key.
